Who We Are
The Wardrobe Ultimate Concept Ltd:
Ade Fashioned-2-Fit is the fashion brand from the stables of The Wardrobe Ultimate Concept Ltd.
The Wardrobe: We are Fashion Designers, Garment Manufacturers, Fashion Products Developers and Retailers, with over thirty years of experience in the fashion business and over fifteen years in high quality Ready-to-Wear garment production and retailing.
The Covid-19 lockdown exposed the over dependence of Africans on everything foreign and revealed our almost lost of identity as Africans. There is the urgent need for us as Africans to redeem our almost identity.
As a fashion business with many years of experience, we have taken the responsibility of creating a home-grown fashion brand that defines our African figure, fashion tastes, values and needs. Hence the fashion brand “Ade“.
The Fashion Brand Ade seeks to clothe Nigerians and Africans in general, both at home and in the diaspora with high quality Ready-to-Wear outfits that meet their tastes, African shape and values. This gives them their true African identity and pride.
To achieve this, the brand Ade has created standard body measurements chart for the African body shape, known as Afric Sizes.
To Be the top most African Ready-to-wear fashion brand in Africa, with a global presence.
To design, produce and retail high quality fashion items that suit the African body and taste.
To ensure every African has access to high quality fashion items that fit them perfectly without any adjustment.
Our Target Market
- African Women and Men
- Ages 25 – 40
- Ages 40 – 60
- Middle-income bracket
- Corporate working class
- Formal occasions and outings
- Matured minds